Enu Waktola is currently Vice President New Markets at Smartrac Technology Group where she leads new business initiatives for the company globally. Since joining Smartrac in 2007, Enu has driven rapid growth for the company introducing leading edge market and technology solutions. Enu started her career at Texas Instruments from 1998 to 2007, where she held diverse roles in marketing and technical functions for RFID, Contactless, and Sensor solutions for variety of sectors including retail, supply chain logistics, consumer electronics, contactless payments, public transport, and animal identification. Enu is a leading industry recognized expert, and has served in several distinguished positions in industry organizations including AIM, GS1 EPCglobal, and most recently co-founding board member of RAIN RFID Alliance. Enu received a Bachelor of Science in Chemical Engineering from Rensselaer Polytechnic Institute (RPI), and Masters in Business Administration from Southern Methodist University (SMU) with concentration in Strategy & Entrepreneurship.