Fashion brands are using the tech to battle counterfeits and track inventory more efficiently.
Brands and retailers from that world, known for being generally slow to embrace technology, have started adopting RFID for different purposes. Some are using it to help them combat counterfeit products, others to make in-store shopping seem more futuristic. And these are just a couple examples. Last year, for instance, fashion designer Rebecca Minkoff began rolling out an RFID-powered self-checkout feature at her boutiques. The system consists of RFID tags tied around items, like a garment or handbag, and smart tables that can read them and send product information to a nearby iPad. The idea is to let you pay faster than you would with a traditional cashier.
Source: How RFID tags became trendy