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Bon-Ton Leverages RFID to Bolster Inventory Visibility, Improve Omnichannel Execution

The retailer teamed up with Zebra Technologies to develop an easy-to-use RFID system.

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Due to the implementation of RFID technology, Bon-Ton Stores Inc. is executing an improved customer experience — online and in stores.

In a case study published by Zebra Technologies, Lisa Celebre, vice president of stores operations at the retailer, said after piloting use of the technology to increase visibility of its inventory, plans are in place to roll out RFID to all of its stores. The retailer worked with Zebra to develop RFID tags and a mobile device platform that “has not only improved display compliance, [but] also enhanced the customer experience,” Zebra said in the case study. “With the more automated RFID inventory system, Bon-Ton now knows with certainty that all available merchandise is on display,” the company added.

Source: Bon-Ton Leverages RFID to Bolster Inventory Visibility, Improve Omnichannel Execution – WWD