RAIN RFID Alliance hosts RFID Session at IDTechEx Conference

Session explains the importance of UHF RFID in the Internet of Things


Pittsburgh, PA – April 13, 2015

The RAIN RFID Alliance will host a session at the IDTechEx Conference on the Internet of Things (IoT) in Berlin, Germany on Wednesday 29 April.  The session is part of a broader look at the role UHF RFID has in the Internet of Things. The majority of IoT enabled items use RAIN, a UHF RFID wireless communications technology, in many vertical markets including retail, healthcare, electronics, logistics, manufacturing, consumer experience and many more, globally.


“The origin of the term ‘Internet of Things’ revolved around the ability to collect data using RFID,” said Steve Halliday, President of RAIN RFID Alliance. “This is even more relevant today as the data from ten billion RAIN tags already in use provides the information needed in many IoT applications.”


The session, Data at the Edge – RAIN RFID, will include five presentations:


  • RAIN RFID: Latest Technical Progress – Frithjof Walk, Sales Manager of OBID
  • How RAIN RFID is used in Retail Stores to Allow Omni-Channel – Danny Haak of Nedap
  • Evolving Use Cases and Business Models for RAIN RFID in Retail – Antonio Rizzi of the University of Parma
  • Insight from one of the World’s Largest RAIN RFID Tag Producers – William Toney of Avery Dennison
  • Made to Order – Lars Thuring of Logopak Systeme GmbH


Added Halliday, “Over the years RAIN and other technologies have evolved including how they analyze and take action based on the data they have collected. This conference will give everyone a great update on the growth of the IoT and RAIN markets.”


Raghu Das, CEO of IDTechEx, says, “We are at an exciting time when many new technologies such as IoT, wearable technology, printed electronics and sensors are coming together. Billion Euro opportunities await. The IDTechEx Show! brings this together, with end user speakers ranging from Tesco to Jaguar Land Rover and Shell to Decathlon. RAIN RFID is one of the key enablers. Learn all about the hottest technologies and most importantly their applications in Berlin on April 28-29.”


There will also be a RAIN RFID Alliance booth (G16) at the IDTechEx Conference, so you can stop by and learn more.


About RAIN RFID Alliance

The RAIN RFID Alliance is an organization founded in April 2014 to promote awareness, increase education and support the universal adoption of UHF RFID technology. RAIN members use the EPC Gen2 UHF RFID specification, incorporated into the IS/IEC 18000-63 standard.  For more information, visit www..

The RAIN RFID Alliance is part of AIM Global. For over 40 years, AIM has served as the association and worldwide authority on automatic identification, data collection and networking in a mobile environment. AIM members are manufacturers, distributors, resellers and end-users of bar code, RFID, RTLS and mobile computing solutions. AIM is dedicated to accelerating the growth and use of Automatic Identification and Mobility technologies and services around the world. For more information, visit www.aimglobal.org.


Media Contact:
Steve Halliday                                                   Kerry Krause

RAIN RFID Alliance                                            RAIN RFID Alliance

+1 412 726 3515                                                +1 503 709 9730
steve@                                        kerry@