The technology company is offering its Freshmarx intelligent food industry solution, to include RFID deployments with categories aimed at improving food traceability and inventory management, as well as enabling food vending machines and unmanned stores.
Nov 21, 2018—
As the food supply chain evolves, the need for technology to help suppliers and grocers manage inventory has increased. Avery Dennison has been providing intelligence in the supply chain with item-level RFID, as well as offering on-demand labeling to drive food safety and freshness, through a solution known as Freshmarx. The company is now driving the adoption of RFID to automate data capture as food is prepared, packaged, stored, transported and sold to customers. The technology is intended to address the demands of the modern food market, such as allowing omnichannel management and traceability of waste and food donations.
Freshmarx solutions are already in use at dozens of retail and manufacture sites, the company reports, and provides users with a quick and easy way to drive accurate and automated labeling for fresh foods. The firm is also driving RFID use. The company is seeing movement toward RFID in three use cases that prove challenging for the food industry: traceability, inventory accuracy, and convenience store or vending machine management. Avery Dennison is currently in discussions with companies to begin pilots to track food products as they are packaged, distributed and sold at stores.
Source: Avery Dennison Provides RFID System for Food Management – 2018-11-21 – Page 1 – RFID Journal