Ralf Kodritsch is global head for the RAIN RFID segment at NXP Semiconductors. He has over 20 years of experience in the semiconductor industry and more than 14 years of experience in the RAIN RFID industry. He studied at the Johns Hopkins University, Baltimore, MD., and received his master’s degree in Electronics from the Technical University of Graz, Austria. His vast industry network and profound market insights are key to providing best-in-class solutions and services to the RAIN RFID Industry. His vision is to make RAIN ubiquitous in our everyday life, for the benefit of the consumers and businesses alike.