Why Use the RAIN RFID Brand
Today, people use terms including RFID, UHF RFID, passive RFID, passive UHF RFID, EPC RFID, etc. interchangeably to mean the same thing. This has caused confusion in the industry. RAIN RFID is the brand name chosen by the industry to represent products that are compatible with the open, global GS1 UHF Gen2v2 specification and ISO 18000-63 standard.
As the fastest-growing segment of the RFID market, with billions of tag ICs sold to date, RAIN RFID is used in many markets and industries worldwide to identify, locate, authenticate, and engage items–providing numerous benefits to end users. While other IoT technologies bring other capabilities and values, none can match RAIN RFID for cost, simplicity, and availability.
The RAIN RFID name and logos allow a business, its products, solutions, and capabilities to associate with this rapidly growing market. The RAIN RFID brand provides a clear identifier that helps people both clarify and differentiate from other IoT and RFID technologies. It reduces confusion and provides a mechanism for creating industry awareness of, and education about, the core capabilities and value of the technology so businesses can focus on selling.
About the RAIN RFID Brand Usage Guide
The purpose of this document is to detail the proper industry use of the technology product identifier “RAIN RFID” in content and imagery. This includes establishing its correct usage in documents and online. The guide also includes standard RAIN RFID definitions, descriptors and logos that can be used by anyone.
RAIN RFID should be used and/or replace all relevant references to RFID, UHF RFID, passive RFID, passive UHF RFID, EPC RFID in an organization’s technical, sales and marketing materials. The proper use of RAIN RFID in this way will improve market clarity and end-user understanding of the technology and its benefits. Much like the term “Wi-Fi” has simplified the way we talk about technology used for unplugged internet access, and the term “Bluetooth” has simplified the way we talk about exchanging data with a mobile device, the term RAIN RFID simplifies the way we talk about enabling visibility into the trillions of unpowered things in our world.
RAIN RFID Brand Usage
WHY USE RAIN RFID: RAIN RFID is the brand name chosen by the industry to represent products that are compatible with the open, global GS1 UHF Gen2v2 protocol and ISO 18000-63 standard. Using consistent terminology – RAIN RFID – eliminates confusion and clarifies for the end-user the technology’s capabilities and applications. It acts as a “short cut” for people to understand what is being discussed.
WHEN TO USE RAIN RFID: Use RAIN RFID in place of other phrases like RFID, UHF RFID, passive RFID, passive UHF RFID, EPC RFID. The RAIN name should be coupled with RFID to create the phrase “RAIN RFID” at first mention. For subsequent references in a document or online, or by itself “RAIN” can be used by itself.