EM Microelectronic enables holistic omnichannel consumer experience and product authentication

Marin, Switzerland, 10 January 2020 – EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today has announced em|echo-V, its enhanced product authentication dual-frequency RAINFC technology.

Marin, Switzerland, 10 January 2020 – EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today has announced em|echo-V, its enhanced product authentication dual-frequency RAINFC technology.

em|echo-V enables brands and retailers to offer their customers a holistic omnichannel experience, allowing them not only to purchase the products anytime, anywhere, but to interact with them throughout their life-cycle without compromise on consumer privacy.

Benefits to consumers

The addition of powerful NFC web authentication capabilities, along with the significant improvement in user experience provided by NFC Type-5, offer the possibility to the consumer to authenticate the product and its distribution channel.

Moreover, the interaction with the product before, during or after purchase, in-store or at home offers a consistent consumer experience, regardless of the channel.

Benefits to brands and retailers

The combination of NFC with RAIN RFID in a single chip makes a powerful all-in-one tool for supply chain management, consumer engagement, and product authentication, offering the possibility to manage the distribution channels and fight the black and grey market. The consumer can verify the authenticity of the purchased product, while the retailer can verify the authenticity of the returned product.

em|echo-V single chip, shared memory combination of RAIN RFID and NFC allows for simple upgrades of existing RAIN RFID installation using the existing infrastructure, with very small effort. Brands and retailers can implement powerful analytics for the consumer interaction with the product both in-store and at home and facilitate after-sales service, support, upselling and cross-selling.

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Source: EM Microelectronic enables holistic omnichannel consumer experience and product authentication | EM Microelectronic

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