EM Microelectronic enables holistic omnichannel consumer experience and product authentication
em|echo-V brings together powerful RAIN RFID supply chain functionalities with seamless NFC consumer engagement and web authentication
Marin, Switzerland, 10 January 2020 – EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today has announced em|echo-V, its enhanced product authentication dual-frequency RAINFC technology.
em|echo-V enables brands and retailers to offer their customers a holistic omnichannel experience, allowing them not only to purchase the products anytime, anywhere, but to interact with them throughout their life-cycle without compromise on consumer privacy.
Benefits to consumers
The addition of powerful NFC web authentication capabilities, along with the significant improvement in user experience provided by NFC Type-5, offer the possibility to the consumer to authenticate the product and its distribution channel.
Moreover, the interaction with the product before, during or after purchase, in-store or at home offers a consistent consumer experience, regardless of the channel.