In the inaugural episode of the Vogue Business and Worldpay from FIS master class series on creating seamless omnichannel experiences, Prada Group’s Massimo Vian joins Vogue Business senior innovation editor Maghan McDowell to discuss Prada’s ongoing project to add NFC (near-field communication) and RFID (radio frequency identification) microchips to all of its products. As the industrial director of Prada S.p.A., Vian oversees areas including the production and distribution of its ready-to-wear, shoes and leather goods and accessories.

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