How Apparel Retailers Can Use RFID to Manage their Inventory Levels
At the NRF Big Show 2020, RFID technology was seen helping apparel retailers win at omnichannel, according to Avery Dennison and others.
Apparel retailers can develop headline-generating experiential environments, capture a million eyeballs via quirky social campaigns, or be the first to drop the latest trend, but they won’t get very far without their inventory management in check.
Inventory accuracy has the capacity to make or break any retailer. With ramifications felt on everything from sales to sustainability, having visibility into one’s stock is paramount for profitability.
At the NRF Big Show in New York City last week, RFID technology was shown far and wide as a solution promising to help apparel retailers win at omnichannel selling. With the ability to capture information from a large number of products quickly—and from further distances than required by legacy tech like bar code readers—merchants can receive an accurate view into their stock at any location. Having this information at their fingertips, RFID companies ascertained, retailers can boost margins, customer satisfaction and engagement.