How lululemon and adidas Use RFID to Set the Stage for Omnichannel

At NRF, executives from lululemon and adidas revealed how their RFID implementations paved the way for executing omnichannel strategies.

“If you walk into our stores and said you’re going to take RFID away, our associates would probably kill you.”

That’s how Jonathan Aitken, lululemon athletica’s director IT, store technology operations and RFID program director, described how passionate the company’s store employees are about the game-changing technology that was rolled out in 2014.

Source: How lululemon and adidas Use RFID to Set the Stage for Omnichannel | News | Apparel Magazine(AM)