Checkpoint sees a new interactive future for RFID

30 July 2018 – Brick and mortar stores play an important role in the retail industry, providing customers with a chance to interact with merchandise and experiment with different items. To make the in-store experience even more engaging, Checkpoint Systems has released InterACT – a unique range of solutions that leverage the power of RFID to increase sales.
The increasing demands of today’s “always-connected” shoppers are redefining the in-store buying experience. Ensuring merchandise is always available through improved inventory accuracy is one part of the puzzle, but that alone is not enough anymore. Customers expect to be able to explore products and see how they might look or work before making a purchase.
Going beyond inventory accuracy
Consumers demand a more enjoyable in-store experience in the digital world that we now live. There is a desire for stores to adopt new technologies such as kiosks, interactive screens, augmented reality and smart mirrors. InterACT is a range of interactive solutions that utilise the data collected from RFID-tagged merchandise. Historically used to simply improve inventory accuracy, the new solutions enable retailers to use RFID-based inventory data to provide customers with recommendations and additional information about a product.

Source: Press Release: Introducing a whole new in-store experience