The brand uses RFID technology to digitize its 450 stores by the end of 2018 and develop the omnichannel.
With RFID , Etam is much more than a flip. This labeling technology that allows scanning of mass and remote items will be widespread in the 450 Etam stores by the end of 2018. “RFID is not only interested in helping sellers in inventories”, explains Jonathan Attali, director of e-commerce and innovations of the brand, who was present at the JDN event digital store on February 6, 2018. These chips will form the base to launch the delivery from the stores (ship from store) and the payment without cash.