Forward Vision Analytics

Retailers in an Omni-channel Environment Increasingly Deploy RFID for Superior Customer Experience Management

Companies need to incorporate advanced technologies such as data analytics and cloud to attract new-age retailers, finds Frost & Sullivan

SANTA CLARA, Calif.Dec. 10, 2018 /PRNewswire/ — The rise of the Internet of Things (IoT) has caused a sea change in the buying patterns of customers and, by extension, the market strategies of retailers. E-commerce and m-commerce have virtually transformed every store into a distribution center and retailers need to adopt technologies such as radio frequency identification (RFID), videos, cameras, and data analytics to keep track of inventory in each outlet and, eventually, enhance customer experience management.

“Retailers are looking to empower their mobile workforce to enrich customers’ purchase experience, and this will augment investments in technologies such as handheld readers and smart point-of-sale (PoS) solutions,” said Ram Ravi, Industry Analyst for Industrials at Frost & Sullivan. “RFID sales will get a further boost from the intensifying focus on loss preventioninventory management, and customer behavior analysis.”

Frost & Sullivan’s recent study, Analysis of Growth & Security of the Global RFID Market in Retail, Forecast to 2022, thoroughly examines the competitive structure and presents the market shares of the leading companies. The study includes forecasts, product analyses, market drivers and restraints, industry challenges, and key growth opportunities for the RFID tagsreaders, and middleware segments.

more…

Source: Retailers in an Omni-channel Environment Increasingly Deploy RFID for Superior Customer Experience Management