Forward Vision Analytics

Seafolly Brings Intelligence to Swimwear Management 

The Australian retailer has completed a pilot to improve inventory management with RFID technology, as well as increasing visibility in the supply chain, using readers and magic mirrors from Solos.

Mar 01, 2019

Following a three-month pilot of radio frequency identification technology to automatically track inventory and provide personalized content in fitting rooms, Australian swimwear brand Seafolly is considering deploying the technology across 71 stores worldwide, beginning in March of this year. Assuming the deployment proceeds, it is scheduled to be completed in November. Initially, the deployment of RFID readers and cloud-based software to manage read data will be dedicated to inventory tracking, while fitting room technology could follow.

The passive UHF RFID system, including overhead readers and magic mirrors, is supplied by Solos. The system employs smart mirrors from Keonn Technologies, along with software provided by Riot Insight to manage the collected read data.

George Monemvasitis

Solos also provides its cloud-based Solos Sensor Platform software, integrated with enterprise resource planning (ERP) software, to manage read data and prompt replenishment orders. Seafolly sells swimsuits, beachwear and accessories for women and girls. The Australian brand and retailer operates stores in its own country, as well as in the United States and Singapore, and produces more than 2 million articles of clothing annually.

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Source: Seafolly Brings Intelligence to Swimwear Management – 2019-03-01 – Page 1 – RFID Journal