Forward Vision Analytics

New Zebra Reader Promises Real-Time RFID Data Capture 

The company’s ATR7000 overhead reader provides real-time location data for companies using UHF RFID tags on assets, inventory and personnel, while a hybrid solution with an optical camera and an RFID reader tracks space usage as trailers or containers are packed.

Apr 24, 2019

Tracking and printing solutions company Zebra Technologies has released a new reader that enables real-time location system (RTLS) solutions with passive tags. The company’s new ATR7000 overhead reader is designed for use in warehouses and stores, as well as for other businesses, and provides location data regarding tagged items or personnel in real time.

The new reader is designed to provide more accurate location data, the company reports—with inexpensive tags, thereby reducing costs and maintenance—than traditional RTLS solutions. Zebra demonstrated its new products at this year’s RFID Journal LIVE!conference, held this month in Phoenix, Ariz. Both the ATR7000 and Zebra’s handheld MC3300 family of readers were among the finalists in the Best New Product category for the RFID Journal Awards.

The ATR7000 overhead reader automatically captures the presence of tagged assets and individuals wearing RFID badges. With Zebra’s software, the device enables companies to identify, locate and track tags or badges in real time, as well as receive alerts based on that data. The reader’s location data falls typically within a range of 2 feet when the device is used with standard UHF RFID tags.

Source: New Zebra Reader Promises Real-Time RFID Data Capture – 2019-04-24 – Page 1 – RFID Journal