RFID tags were supposed to replace the trusty bar code, but 20 years ago, the technology was still too expensive.Now a Plano-based company is…
RFID tags were supposed to replace the trusty bar code, but 20 years ago, the technology was still too expensive.
Now a Plano-based company is betting that the adoption of radio frequency identification tags is about to spread throughout the industry, particularly in apparel, shoes, cosmetics and home goods.
The RFID software business of Hong Kong-based SML has expanded its Plano headquarters on International Parkway with an 8,000-square-foot facility that includes a mock store, a back room and a warehouse conveyor section to teach retailers how to use its systems.
“The technology has gotten better and cheaper,” said Dean Frew, SML’s chief technology officer. The company is the second-largest RFID firm behind No. 1 Avery Dennison. Last year, it sold 1.5 billion RFID tags to retailers that include Uniqlo, Tommy Bahama and Tesco.
Other companies that use it now include Zara, H&M, Target, Nike and many other consumer brands, mostly those that control their supply chain or have private brands.