Forward Vision Analytics

Brazilian Retailer Manages Merchandise Movement

RFID allows the managers of Lojao do Bras to monitor merchandise movements and make quick business decisions.

Jul 19, 2019

“A camera in hand and an idea in mind.” This phrase was coined by Brazilian film director Glauber Rocha (1939 to 1981) in the 1970s, and it promised to reveal the world to everyone by means of equipment that would fit in the palm of the hand. Many years have passed since then, and cameras are now in almost every hand, as are personal computers, calendars, museums, libraries, and advanced (yet simultaneously simple) communication systems such as WhatsApp. Even offices fit into our palms now, through increasingly sophisticated apps that run on our smartphones.

In Brazil, a new path in the business world is being pursued thanks to RFID and the Internet of Things (IoT). iTag, using xArray readers from Impinj, is deploying an RFID solution that can function as a business-intelligence (BI) system at Lojão do Brás, located in the central region of São Paulo. The technology also functions as a customer relationship management (CRM) system, in addition to doing everything that RFID already does for inventory control and product circulation—and all in a person’s palm, thanks to smartphones.


Source: Brazilian Retailer Manages Merchandise Movement – 2019-07-19 – Page 1 – RFID Journal