Southern Fried Cotton (SFC) proved that SKU-level RFID product identification delivers the same game-changing benefits for a small enterprise as it does for companies operating on a larger scale.
Discussion about Radio Frequency Identification (RFID) for tracking products usually revolves around big, established brands and retailers. Until recently, smaller companies’ adoption of RFID technology was hindered by its perceived high cost of entry. That has changed. As the technology matured, costs have come down, and industry use cases have demonstrated that a positive return on investment (ROI) is achievable for small- to mid-sized companies, as well.
In fact, one small apparel brand, headquartered in Clemson, South Carolina, recently began RFID tagging its signature t-shirts — at the request of a major retail customer. In the process, Southern Fried Cotton (SFC) proved that SKU-level RFID product identification delivers the same game-changing benefits for a small enterprise as it does for companies operating on a larger scale. As a result, SFC has successfully turned one customer’s request into a major growth opportunity, which delivered significant ROI in just eight months.
Growing through change
Since its inception in 2012, Southern Fried Cotton has doubled its retail operations, added a wholesale division, and increased from 30 to 350 retail customers. Growing so quickly, the company had trouble keeping up with inventory management and order accuracy. So, when a major retailer asked SFC to uniquely identify each piece of apparel shipped, they partnered with Avery Dennison and GS1 US to deploy an Electronic Product Code (EPC®)-enabled item-level RFID tagging solution. What began as an imperative to address a retail customer’s needs became a much more integral component in the company’s overall growth strategy.