Marks & Spencer warns other retailers over complacency when it comes to RFID technology
Richard Jenkins, head of loss prevention and RFID at Marks & Spencer, has warned that retailers should not view RFID as a “miracle cure”.
Jenkins is an advocate of RFID technology but believes some implement it without a clear idea of the problem they are trying to solve.
“RFID has been something of a niche and novelty previously in retail, but now there is a competitive disadvantage in not doing it,” said Jenkins at RBTE. “This is not a miracle cure for all the ills and challenges a retailer faces in the modern world.
“The question I ask anyone is what is the problem they are trying to solve, and often there is not one and they are just wanting to use it because they think it is sexier than using a barcode.”
Jenkins says the fundamental reason for RFID is making sure the right product is in the right store when it needs to be, which helps prevent markdowns and boosts the bottom line.
Source: #RBTE2018: M&S advises RFID is ‘no miracle cure’ – Essential Retail