Avery Dennison is releasing two small, on-metal tags to enable brands and retailers to expand RFID tagging to include metal containers, liquids and metallic packaging for food, beverages and cosmetics.

Apr 04, 2019

Technology company Avery Dennison has released two new RFID tags that are intended to be applied to small, metallic and liquid-containing products, ranging from canned sodas to shiny perfume packaging. The company’s On-Metal tag can operate with similar sensitivity to that of standard UHF RFID tags, according to Francisco Melo, Avery Dennison’s VP and general manager of global RFID, and enables 100 percent tagging of all products at a retail location.

Several brands and retailers are piloting two versions of the new tag—the AD-456u8 and the AD-454r6-P—for food, beauty goods and other products that are difficult to tag. Both are sized to fit on products with small or narrow footprints, while Avery Dennison demonstrated the On-Metal solution at this week’s RFID Journal LIVE! conference and exhibition.

Alien’s AD-456u8 (top) and AD-454r6-P (bottom) tags

The AD-456u8 is designed for tagging on metal or plastic, as well as in the presence of liquids or other typically hard-to-read consumer products. It measures 2.52 inches by 0.236 inch in size, while the AD-454r6-P measures 2.75 inches by 0.75 inch. The company recommends the tags for tracking such on-metal items as tools, electronics and other small or metal- or liquid-based products and surfaces.

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Source: New On-Metal Tags Target Food, Beauty, Small Products – 2019-04-04 – Page 1 – RFID Journal