By Steve Halliday, President, RAIN Alliance
In a few years, I predict we’ll have sold more RAIN RFID IC tags then McDonald’s Restaurants have sold hamburgers. A bold proclamation, you think?
I call it a meaty proposition.
I found out that McDonald’s stopped counting hamburgers sold in 1994 and, now, simply say that they have sold “billions and billions.” However, analysts, McDonald’s enthusiasts, and people with extra time on their hands have made various calculations showing that, as of 2021, McDonald’s has sold 300 billion hamburgers.
That’s a lot of ketchup.
100 Billion and Counting
Today, the RAIN Alliance revealed that total global sales of RAIN RFID IC tags passed the 100 billion mark in 2021, recording a year-over-year increase of 36%. Almost 29 billion tag ICs were sold in 2021. RAIN RFID Tag IC 2021 Sales Volume Rockets Up 36%.
Yes, as of right now, we have a way to go to catch McDonald’s and hit the 300 billion IC tags sold mark. However, if we continue to grow by a third year-over-year, hitting the 300 billion IC tags sold worldwide isn’t as farfetched as it sounds.
The RAIN Alliance has had seven straight years in a row of sales growth, a considerable accomplishment given the period during the COVID-19 pandemic. Our data is the most accurate RAIN RFID sales figures available today as it is based on actual sales from all the major manufacturers. We get our data from, statistically, 100% of the market.
The global value of the RAIN market including tag ICs, inlays, tags, reader ICs and modules, readers and printer/encoders was $2.2 billion in 2019 and is forecasted to exceed $5.1 billion by 2024 according to the RAIN RFID Market Research Report
Dazzled in Helsinki
It is an interesting time to be alive and in the RAIN RFID industry. Join us this June for our member meeting and get ready to be dazzled in Helsinki: /event/rain-alliance-meeting-2/