RAIN RFID Technology Is Bringing Back Brick-And-Mortar
With more people opting to shop online than ever before, it’s clear retail and shopper expectations are evolving and in need of new technology innovation
With more people opting to shop online than ever before, it’s clear retail and shopper expectations are evolving and in need of new technology innovation. This was made clear after the closure of thousands of retail locations across the country, including what used to be household brands like Payless, Gymboree, and Toys ‘R’ Us. The introduction of the suburban mall as a nostalgic artifact in Stranger Things makes brick-and-mortar retailers feel like a relic of yesteryear. On the other hand, the opening of over 3,000 new stores this past year, more than the number that closed, indicates a positive growth in global retail markets that suggest another narrative.
Customers are still shopping at physical store locations, but they’re looking for an experience that can accommodate both online and offline expectations. Brick-and-mortar stores aren’t obsolete, but they are struggling to adapt. Customers expect greater personalization and instant availability of product information. Online shopping gives consumers the feeling of infinite options and endless variety. Online checkout is straightforward. Often payment information is saved online, with discount codes easily applicable to the shopping cart, making online shopping the go-to experience, especially through mobile devices.