INTERVIEW RFID technology is becoming increasingly widespread – especially in fashion retail.
RFID technology is becoming increasingly widespread – especially in fashion retail. Integrated into labels or hang tags, RFID chips are the digital signature of each individual product. They help retailers to build transparent supply chains, prevent losses permanently, optimise stock levels and simplify POS management. And, of course, they help to increase sales. Dutch company Nedap is one of the world’s leading suppliers of RFID-based retail solutions, working with brands such as Adidas, Superdry and Acne.We asked Tom Vieweger and Ilse Protsman from Nedap about how the technology helps retailers.
RFID technology is making its way into the retail industry. In which areas are RFID chips already standard?
Tom Vieweger: We see that RFID is commonly used in “fashion environments,” namely apparel, shoes, and sports. Many global implementations show that the technology has its most significant impact on the – so-called – vertically integrated models: brands that control their entire product life-cycle, including production, logistics and the sale across different channels.
Ilse Protsman: Estimations say that more than 10 billion products have been tagged with RFID in the last year – and the forecast is that this number will grow significantly year by year. As a consequence of a growing number of source-tagged brands, we now also see a lot of movement of RFID adoption from multi-brand sports retailers.