The chips can help increase inventory visibility.

As retailers and brands seek greater inventory visibility, radio-frequency identification (RFID) technology continues to play a more significant role in the market. The technology is also becoming more cost-effective.

Here Pat Glennon, vice president of North America Retail Sales at Zebra Technologies, shares insights into the technology, how it is being deployed and how RFID improves the shopping experience.

WWD: How has RFID technology changed over the past decade? Are the chips less expensive? What’s new?

Pat Glennon: Over the past decade, RFID technology has significantly evolved and greatly impacted the dynamic of operations across various industries such as retail. Processes like cycle counting in stores and warehouses used to solely focus on counting pallets and cases but with recent advancements in the technology, cycle counting can now be done at the item level. Hardware and tag providers have contributed to the technological progress by improving data-scanning performance and tag sensitivity, allowing modern RFID solutions to routinely achieve 98 percent-plus accuracy for cycle counting.

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Source: RFID Technology Addresses Consumer Woes Over Out-of-Stocks – WWD