The company’s says its growth in RFID technology for the retail market has exceeded the industry-wide 30 percent annual rise and that this indicates its focus on agility, using a large network of service bureaus, is paying off.
Jul 10, 2018—
The adoption of radio frequency identification technology in retail is growing about 30 percent a year, but SML, a global retail technology company, reports that its sales are increasing even faster. The company says it sold 1.4 billion encoded RFID tags in 2017 and that its technology — in the form of labels, software solutions or both — is in use in 95 percent of the world’s retail RFID deployments.
The company’s sales are outpacing the average adoption rate, due in large part to its Clarity Software solution, says Dean Frew, SML’s CTO and RFID solutions senior VP. In the past year, he says, the company did two large rollouts with vertically integrated retailer customers – companies that sell their own products — which helped fuel SML’s end-to-end solution growth rate. He says both companies who sell their own brands in the U.S. and Europe have asked not to be named.
Currently there are about 35 billion non-RFID-enabled hangtags sold annually for the retail market in Europe and North America, and these are in use in about 200,000 stores, Frew says. About five percent of those stores have RFID systems installed today.Source: SML Produced 1.4 Billion Tags for Retailers in 2017 – 2018-07-10 – Page 1 – RFID Journal