Under Armour: RFID Is a ‘Must Have’
During a session with two other retailers at NRF’s Big Show 2020, the athletic apparel company stressed that radio frequency identification technology is critical for retailers.
Jan 29, 2020—
Radio frequency identification is essential technology for Under Armour moving forward. That was the message Kathleen Joyce, Under Armour’s lead for global inventory control, delivered during a panel discussion sponsored by Nedap Retail at the National Retail Federation (NRF)’s Big Show (see The View from NRF’s Big Show 2020 and RFID at NRF’s Big Show 2020).
“We don’t really see this as a ‘nice to have’,” Joyce stated during the panel discussion. “It’s really a ‘must have’ to get you to the next level. We know it’s coming, and we are on board. We want to make sure we do it the right way. Our global partners are excited about it. Everyone sees the value in it. It’s just a question of laying the right foundation.”
Joyce said the company’s supply chain executives spearheaded the RFID effort. Under Armour began source-tagging all clothing for the fall-winter season, she noted, and the retail function within the company has now taken over and is leading the project. According to Joyce, that managing change is critical to an RFID rollout’s success. “[RFID] isn’t a project. It is a pillar for operations moving forward. Your leadership from the top down—your district managers, store managers, VP of operations—have to drill that in so that the store managers are sharing that point of view with store associates, day in and day out.”