Traditionally, the National Retail Federation’s (NRF) Big Show, held throughout the Javits Center in New York City, is an important highlight for the retail supply chain, and RFID specialists are among the companies that showcase their newest products and services. Zebra Technologies typically has one of the largest booths, positioned right in the front of the show. While this year’s Big Show had to be held virtually due to the COVID-19 pandemic, that didn’t stop major suppliers like Zebra Technologies from meeting with attendees virtually and discussing their latest advances and how the RFID market is working with their partners during COVID-19. Among the latest developments that Zebra is working on is a new RFID sled, as well as two new desktop printers with internal modules. Meanwhile, Zebra officials are seeing excellent opportunities ahead for RFID in retail.
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