A Q&A with Mark Roberti, Founder and Editor of the RFID Journal

Register for engage again and the co-located RAIN RFID Tyre Expo

Mark Roberti has spent two decades exploring and evangelizing the promise and potential of RFID. Lately, many of his early hopes and dreams for the technology are being realized. Even the pandemic has done little to slow RFID’s growth.

As the Founder and Editor of RFID Journal — a leading news source for all things RFID – Roberti is an industry thought leader and well-positioned to discuss the technology’s future and the potential industry challenges and opportunities caused by COVID-19.

Ahead of his upcoming keynote address at the engage again and RAIN RFID Tyre Expo virtual conference, Roberti took some time to answer questions about the industry, the COVID-19 pandemic and the future of RFID. Here is what he had to say:

Q. As Founder and Editor of the RFID Journal, you are at the nexus of the industry. What was the most surprising outcome for the industry caused by the pandemic?

A. The most surprising thing is that a lot of big projects are still moving ahead. When the financial crisis hit in 2008, most companies suspended their RFID projects to save money. Despite the economic slowdown due to the pandemic, a lot of companies are still moving ahead with pilots and projects.

Q. What is the most interesting RFID trend for 2022?

A. I think we are going to see a lot of companies that struggled with supply chain visibility taking another look at RFID. Most companies realized, probably for the first time, that they don’t have a handle on what is in their supply chain and where it is. They’ve realized visibility is crucial. And that inevitably leads them to RFID.

Hear Mark Roberti’s keynote address 9 September at 13:30 CET / 7:30 am EDT

About engage again

engage again is scheduled for September 8 – 9 and is a virtual two-day event to discuss and present cutting-edge traceability and supply chain strategies that demonstrate best practices in the Automatic Data Collection industry.

About RAIN RFID Tyre Expo

The RAIN RFID Tyre Expo will feature presentations and discussion forums centering on how RAIN RFID can help members of the tire industry improve their business processes and product traceability by using RAIN RFID. Learn technology basics, see use-cases and join discussion groups to get your questions answered.