Technology helping identify fake products becoming more popular

From cellphones to designer handbags, sales of counterfeit goods have exploded online.

AUBURN, Ala. (WSFA) – If you’re doing any of your holiday shopping online, buyers beware. There are thousands of counterfeit products online, even at trusted websites.

From cellphones to designer handbags, sales of counterfeit goods have exploded online.

According to the Better Business Bureau, it costs manufacturers and retailers $250 billion a year. An increasing number of companies are turning to technology to counter counterfeits.

“If someone purchases it online, you can scan whether it’s real or not,” said Auburn University RFID Lab Director Justin Patton.

Patton is referring to radio identification tags. He says Radio-Frequency Identification Tags give each individual product a unique serial number.

“If you think about shoes for example, every single pair of shoes, even in each shoe, can have its own serial number that’s unique from all the other shoes like it. With that RFID tag, it carries that data and it’s very hard for somebody to copy it and create the same identity that it has on there,” said Patton.

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Source: Technology helping identify fake products becoming more popular

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