If only the digitally fit will survive retail’s metamorphosis, Untuckit appears poised for a long life thanks to an RFID pilot with SATO Global Solutions.
The brand built on making men’s shirts that are just short enough to look good untucked, is using RFID technology in its products to curate its merchandise mix, which in turn, should boost sales.
Untuckit has partnered with SATO Global Solutions, a leader in auto-ID solutions, on a pilot that will incorporate RFID chips into men’s shirts and use the data gleaned to determine the optimal merchandising mix.
The brand is piloting the technology at its recently opened store on New York’s Fifth Avenue, where the micro RFID tags are placed on a set of “try-on” shirts that will collect real-time data on merchandise movement between the store floor and the fitting room and back. That data, plus data from RetailNext’s overhead traffic counters and insight from point of sale, is helping sales managers identify which exact sizes and styles are being tried on and bought.
Source: Untuckit is Tapping RFID to Realize Optimized Inventory