Join us for the inaugural “RAIN RFID in Tires” Masterclass!


This one-day educational and developmental course will be held concurrently with Tire Technology Expo 2023 in Hannover, Germany, March 21 & 22, 2023.

Hosted by the RAIN Alliance, attendees can expect to learn best practices to efficiently embed RFID tag in tires and understand how it can enable identifying tires from cradle to grave and build connected services. RAIN RFID industry is projected to grow at >25% CAGR between now and 2026, and there is substantial upside as current attach rates to “taggable items” are still low.

The basic and practical aspects of RAIN RFID in tires will be introduced by internationally renowned experts. Detailed course notes and speaker information will be provided for all participants.

The course is primarily designed for engineers, technicians and technical leaders in charge of making their industry ready to equip tires with sustainable RFID tags.


If you would like to sponsor this one-day educational and developmental course hosted by the RAIN Alliance, we are offering the following sponsorship opportunities:

Branded notebook (we would print it with RAIN Alliance Tire Masterclass, and the sponsor logo) $1200

Branded Pen (or combined notebook and pen) – RAIN logo and sponsor logo $1000

Branded Pen and notebook combination – RAIN logo and sponsor logo $1500

Branded Reusable bag (RAIN Logo and Sponsor logo) $1750

Branded sweets/chocolates on the tables $750

Reception – opportunity to thank students for attending, logo on reception signage, branded napkins $3000



2 sessions of 1 day

Tuesday, March 21 / Wednesday March 22nd, 2023

09:00 – 09:15 Welcome and Introduction

Aileen Ryan

President and CEO, RAIN Alliance

09:15 – 10:30 Introduction

  • RAIN RFID technology introduction and positioning vs other technologies
  • Overview of tire use cases from cradle to grave
  • ISO standards for tires
  • Tire data access
10:45 – 12:30 Underlying Physics and Performance Characteristics

  • RF physics behind wave propagation in tire / experiments
  • Tire read point solutions & performance
12:30-13:30 Complimentary lunch
13:30 – 15:00 Integrating Tag into Tires

  • Tire tag endurance
  • Tire tag integration in tire
15:15 – 17:00 Manufacturing and Encoding

Tire tag & manufacturing processes

  • Rubber encapsulation
  • Pick and place
  • Encoding (RAIN-GS1 guidelines, RF protocol)
17:00 – 17:45 Success Stories

  • Case studies / Success stories


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