How advancements in RAIN RFID enable the ultimate shopper experience both online and in stores.
Apparel manufacturers, take note: Somewhere out there, your next customer is about to make a decision. Option one: lift the lid on a laptop, tickle a few keys and browse a world of apparel choices. Option two: grab the keys, jump in the car and head to the store.
Online or in-store? Bricks or clicks? Your customer has a choice. On one hand is the wide selection, rock-bottom prices and stellar customer service that they expect when shopping online. On the other is the personalized, sensory experience of shopping associated with a traditional retail environment. Ever since the emergence of online shopping, physical stores have struggled to offer an attractive alternative. Often, they’ve found themselves competing with their brand’s own internet stores.
Adding staff is one way to upgrade the retail shopping experience. Staff genuinely want to help customers, but often they’re too busy re-stocking items or redistributing inventory. With high employee turnover and rising minimum wages, adding staff isn’t a practical solution. Augmenting stores with tech solutions, however, is.
How RAIN RFID and the Internet of Things are advancing retail’s digital transformation
In the past few years, many have turned to technology for the answer. In fact, of the 22 predictions retail executives gave for brick-and-mortar stores for 2018, about half involved using technologies such as the Internet-of-Things (IoT) and RAIN RFID. By using RAIN RFID to enable IoT solutions, unique items can be tracked as they move from the factory to the checkout counter. This provides a plethora of opportunities for retailers to bring physical stores into the digital age.
Source: Lululemon, UNTUCKit, Zara Don’t Make Customers Choose | Apparel Magazine