RFID is getting more attention from retailers, but not nearly as much as it deserves—and many companies still don’t grasp how the technology can improve their business.
Jan 25, 2016—
Last week, I attended the National Retail Federation’s Big Show. I’ve been attending the event annually for roughly the past 15 years, to gain a sense of how retailers view radio frequency identification technology. This year, there was a noticeable uptick in interest. In 2014, attendees filled a room with approximately 200 seats to hear a panel discussion about RFID in retail, sponsored by Avery Dennison. At this year’s conference, Avery sponsored a similar seminar held in the same room, and I’d estimate there were close to 300 people in attendance. They were lined up two deep on both sides of the room, and some were sitting on the floor.
Source: Reflections on RFID and NRF’s Big Show – Page 1 – RFID Journal